The people behind Certware.

ASX owns Certware. He runs the client side of the business: who gets accepted, how custom work is scoped, the partner cuts, marketing, and the rule that nobody runs a reseller tree off this catalog.

Day to day he manages the shops and the people, and he still picks up the technical side when it needs him. If you need the person who decides, that is him.

Radar develops the software Certware sells. Every title in the catalog is built by him, and new builds clear through him before they go live.

When an accepted seller opens a custom request, Radar is in that queue. He stays on the product so shops never need a freelancer of their own.

Evora orchestrates the entire pipeline. The website, the back end, the partner dashboard, the branded guides, the admin board, the whole infrastructure — all built from scratch.

He develops software for the catalog alongside Radar too. ASX runs the company; Radar and Evora build what it sells and what it runs on.